When it comes to WordPress themes and frameworks, I’ve been around the block a few times but I’ve always ended up back with Genesis and Genesis child themes.

Even as I write this post, I’m reminded how lean and mean it is and how I always hit that update button without having to close my eyes and cross my fingers.

In this post, I’ll share with you why Genesis was my first love and why it still continues to excite and entice me.
[Read more…]

StudioPress have checked out their theme sales and downloads to find out what their customers really want and the #1 message is clear, simple and written in large flashing neon lights… they want parallax.

And you can understand why.
Parallax scrolling reduces bounce rate, improves storytelling and generates natural backlinks and social shares

With the Altitude Pro Genesis child theme, StudioPress has taken Genesis/parallax integration to the next level… and that can only be good news for you and your online business.
[Read more…]

There aren’t many things in the world of business blogging that everyone agrees with, but one thing that is always met with nods of knowing approval is that… you need to build an email list.

You could do lots of reading on the internet about how to add an opt-in form, where it should be placed for best results and how to connect to a subscription service.
Or you could use a dedicated list building theme like the Generate Pro theme and save yourself a lot of time, hassle and effort.
[Read more…]