Even as I write this post, I’m reminded how lean and mean it is and how I always hit that update button without having to close my eyes and cross my fingers.
In this post, I’ll share with you why Genesis was my first love and why it still continues to excite and entice me.
#1 – SEO: the search engines will love you
I don’t know what the current figures are but they used to say that the first five results in the SERPS got 80% of the clicks and if you’re not on the first page… then why bother having a website.
In other words, if you want your readers, customers, and clients to find you, then you need to rank well in the search engines.
The Genesis Framework handles the basics of good SEO for you: lightweight, optimized code + smart design architecture means fast performance, which helps you achieve the best rankings possible.
Genesis also supports Schema.org code and Google Authorship identification, both of which enhance your site’s search engine optimization even further.
#2 – HTML5 built responsive designs
Genesis child themes provide you with gorgeous backdrops to show off your content and they’re all built on HTML5.
What’s so good about HTML5?
First: it’s the new code standard, which makes your site compatible with future changes to the web.
Second: it ensures cross-browser compatibility.
HTML5 also makes your site mobile-friendly by being responsive, and it improves your site’s ability to deliver audio and video.
#3 – Unlimited everything… websites, updates and support
There’s no “Developer Option” with Genesis, one low price entitles you to unlimited support, updates, and domains you can build on.
That means that if you’ve got multiple websites for you or your clients, Genesis offers fantastic value.
Genesis also comes with a lifetime access to their world-class support team and community forum.
Their support team consists of product experts who provide solutions and help to 164,000+ members.
#4 – Airtight security via security expert Mark Jaquith
Some of the first plugins that I add to a new WordPress install are security plugins.
That’s because WordPress sites can be vulnerable to hacking and having a site hacked can really damage your reputation plus fixing a hacked website is an expensive, time-consuming hassle.
Genesis have done their bit in the fight against the hackers by bringing in security expert and core WordPress developer Mark Jaquith to make sure the Genesis Framework has the best security possible.
With his guidance, they’ve built a framework that follows all WordPress security best practices.
#5 – Easy pain free updates
Many sites are hacked because they’re running on out of date versions of themes or WordPress.
Site owners say that they don’t update because updating can feel pretty complicated and they are scared that updating might cause problems.
Fortunately updating to the current version of WordPress and Genesis is easy.
Everything is integrated, so you don’t have to be a developer to update.
Genesis test all updates thoroughly, so you’re not playing guinea pig… just click the button and you’re done.
You’ll also love the way that the framework works with child theme designs to keep the look of your site exactly the way you want it.
It updates the important code that runs in the background via the Genesis core theme and leaves your child theme alone.
#6 – Customizable and fast without bloated code
Genesis makes customizing your site easy, but without bloated code that slows down your site.
Genesis offers features, which make it simple to set up your site exactly the way you want it and make changes with just a few clicks.
But unlike other frameworks, you don’t have to sacrifice performance for options.
Genesis obsess about making their code cleaner and more lightweight and the result is that page load times for sites built on Genesis can often be measured in milliseconds not seconds.
#7 – Widgets, widget areas and layout options
The Genesis Framework has been widgetized beyond just the sidebar and StudioPress have developed some super useful custom widgets for you to use on any area of your site.
The latest Genesis child themes also make extensive use of widget areas to populate your Home page, primary sidebar and footer.
All you have to do is drag the widgets into the widget areas, configure the widgets and hit save.
Genesis also comes with six layout options, which you can choose for each one of your individual pages or posts, with just the click of a radio button.
The 6 post/page layouts that come with the Genesis theme framework are:
- Full Width Content
Mixing the layouts adds variety to your pages and posts and the “Full Width Content” layout is perfect for sales / splash pages.
#8 – Plenty of Genesis developers out there to help
Creating a WordPress website is simple with Genesis, but if you want to outsource the work or create a designed-from-scratch look that reflects your own brand, you’ll find plenty of Genesis developers to help.
StudioPress maintain a list of talented, reliable freelance WordPress designers and developers that you can hire to help with any problems you may have and to give your site the exact look that you want.
Start your love affair with the Genesis theme framework
Those are my eight solid reasons why Genesis was my first love and why it still continues to excite and entice me.
Of course you don’t have to know anything about the technicalities going on in the background.
All you have to know is that your Genesis sites will be quick to setup, easy to update, lightning fast, rank well in the SERPS and have solid security.
And if you do have any problems, you can get great support whenever you need it.
Hope you enjoyed the post and found it helpful and if you have any thoughts on WordPress theme frameworks in general or Genesis in particular, I’d love to hear from you in the comments below.
And if you’d like to spread the word about this fabulous theme framework please use my social sharing buttons below.
My thanks and gratitude to StudioPress for the top graphic and details of their Genesis Framework and child themes used in this post.